Redpine Research was founded to help businesses evaluate and adopt AI with clarity, confidence, and a deep understanding of how business technology really works in practice.
At the core of Redpine is Joshua Sherer, a seasoned technology leader with over 25 years of experience building and scaling foundational business systems. As a former CTO and head of product, Josh and his teams have built products and platforms across a wide range of domains — including Customer Relationship Management (CRM), Partner Relationship Management (PRM), Configure-Price-Quote (CPQ), Sales Force Automation (SFA), Workflow Automation, and Enterprise Integration.
He's also explored the frontier, working with technologies like virtual reality, augmented reality, and now agentic AI systems.
What sets Redpine apart isn’t just fluency in the latest AI capabilities — it’s perspective. Josh brings a long view, grounded in decades of helping real businesses succeed with complex, integrated software. He's guided businesses navigate multiple waves of transformation: the move to the web and browser-based enterprise applications, the emergence of the cloud and "as-a-service" offerings (SaaS, PaaS, IaaS), the promises (and limits) of mixed reality, and the current evolution into intelligent, agent-driven systems.
Redpine brings that perspective to your business — balancing innovation with practical insight, and helping you build AI strategies and systems that are as pragmatic as they are forward-looking.